French Voice over for advertising
Here are some examples of TV and radio advertising voices that I have recently done:
Advertising is everywhere. On the radio, on TV, on the Internet and in stores; advertising and the accompanying voice invade your everyday life with a single purpose: To sell!
A comedian or a voice-over artist will be always asked to be convincing and especially to be smiling. A pleasant and friendly advertising voice will always be able to hook up, to attract costumer’s interest, which will be more ‘seller’; whereas a sad and nonchalant voice will effectively repel the aforesaid costumer, it will knock him mentally. Even worse, a non-adapted voice that is not catchy either could make costumer unconsciously ignores what his ears are listening to and what his brain yet refuses to listen to.
- The radio advertising voices are very dynamic, very playful because there are no images to enhance the message; only the voice must allow the listener to capture the information in a minimum of time (usually 10-30 seconds on average).
- Conversely, the voices for TV commercials are softer, more Zen, because there should be no attack to the viewers, their mind must be able to integrate sound and image information. And above all, the voice aims to ensure that the costumer does not change the channel, always in order to sell the product.
The same goes for messages broadcasted in stores, sweetness is there because there should be no rush for the clients who do their shopping. Instead, stores then use the voice-over to highlight their current promotions.
On the Internet, we found radio advertising voices, for example messages broadcasted on Deezer or other online music platforms. Increasingly, there are also TV advertisements in images before watching a video like on YouTube or on any website that contains advertising that will launch automatically a video player with a TV ad…
On this page, you will discover several advertising styles that I recorded recently in French and that are broadcasted on TV: TF1, M6, W9, TMC, NT1, Disney Channel, Gulli, France 5, as well as on the radio: NRJ, Chérie FM, Nostalgie, Voltage, Fun Radio, Virgin Radio, and nearly 150 local radios in France, Belgium and Switzerland.